SOCIAL MEDIA

Camila Cabello tries L’Oréal’s Infallible Powder for the first time to see what all the hype is about.

This was a SUPER fun project because I got to write a script that captures Camila’s distinct social media voice and got to use emojis to my 💗’s content. The copy is complemented smartly by a captured-on-cell phone camera effect.

L'Oréal's #SayItWithRed TikTok campaign transformed the iconic "You're Worth It" tagline into a digital dialogue with IG creators.

We pitched this campaign & won against 7 other agencies. From ideation to talent selection and press releases, I was deeply connected to this project from beginning to end.

The #MiuMuse Instagram campaign promoted the first-ever fragrance by Miu Miu, featuring a series of moody sketches & whimsical copy. 

Bumble + Bumble reminds us that Pride is every month, every day, every minute, every second.